Pre-Show-Marketing as a must-have

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Pages

6

Publisher

ASTRAN Business Consulting GmbH

Release date

2022

SKU: IN22-3168 Categories: ,

Description

Trade fairs offer companies an ideal setting to present themselves and their products to a large audience and are thus among the most effective marketing tools in B2B communication. To generate leads, it is not enough to act freely according to the motto “see and be seen”. The trade fair appearance must be subject to clear goals. Work on achieving these goals begins months before the actual trade fair – by means of pre-show marketing.