Pre-Show-Marketing as a must-have
At ASTRAN, we are not only passionate about the railway or energy market. An interdisciplinary team deals with a wide range of topics on a daily basis. Whether it’s business, technology, strategy or socioeconomics – in our Insights we regularly give you an insight into exciting topics, explain interrelationships or present technical achievements.
Description
Pre-Show-Marketing as a must-have
Trade fairs offer companies an ideal setting to present themselves and their products to a large audience and are thus among the most effective marketing tools in B2B communication. To generate leads, it is not enough to act freely according to the motto “see and be seen”. The trade fair appearance must be subject to clear goals. Work on achieving these goals begins months before the actual trade fair – by means of pre-show marketing.
